Marketing

Marketing is a highly dynamic discipline that thrives on change—change in customer attitudes, economies, technology, culture, and beyond. We prepare students with the knowledge and skills to better understand these changes, while fostering valuable customer relationships, developing new markets, and building distinguished brands in a rapidly evolving world.Ìý

Contact

Fulton Hall 450 |Ìý 617-552-0420
Henrik Hagtvedt, Chairperson
Julie Gagnon, Admin. Assistant

Department Overview



The current curriculum is designed to thoroughly integrate both the quantitative and qualitative skillsets expected of marketing professionals today.


The Marketing Department at the Carroll School is ranked 11th by U.S. News & World Report for Best Undergraduate Business Programs, Business Specialty: Marketing.


Our award-winning faculty are leaders in their fields who publish extensively in top journals—including theÌýJournal of Marketing ²¹²Ô»åÌý³Ù³ó±ðÌýJournal of Consumer Research.

Undergraduate Programs

Marketing Concentration

We encourage students to maintain a broad perspective when planning their curriculum. A strength in the sciences makes you more sensitive to technological change; writing and public speaking courses help you become a better communicator of ideas; history and literature provide a perspective on change in society; psychology and sociology develop your insight into human behavior, and so forth.

Curriculum

5 courses


Ìý

3

Core Courses

Course #Course NameNotes
MKTG1021Marketing PrinciplesPrerequisite: ACCT1021
MKTG2153Customer ResearchPrerequisites: BZAN1135 andÌýMKTG1021
MKTG4256Applied Marketing Management

Must be taken senior year.

Prerequisite: MKTG1021 and MKTG2153


2

Marketing Elective Courses

Course #Course NameNotes
MKTG ElectiveAny Marketing Elective

View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester.

Prerequisite: MKTG1021

MKTG ElectiveAny Marketing Elective

View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester.

Prerequisite: MKTG1021


Marketing Minor for Non-Management Students

This minor is for non-business students who are interested in developing quantitative and qualitative marketing knowledge and skills to be better prepared for careers in marketing and advertising.

Curriculum

6 courses

4

Required Courses

Ìý

Course #Course NameNotes
ACCT1021
Introduction to Financial Accounting
Ìý
MKTG1021Marketing PrinciplesPrerequisite: ACCT1021
MKTG2153Customer ResearchPrerequisites: Any Statistics course and MKTG 1021
MKTG4256Applied Marketing ManagementPrerequisites:ÌýMKTG1021 andÌýMKTG2153

2

Marketing Elective Courses

Course #Course NameNotes
MKTG ElectiveAny Marketing Elective

View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester.

Prerequisite: MKTG1021

MKTG ElectiveAny Marketing Elective

View the "Marketing Electives" tab for offerings. Please note: not all courses are available each semester.

Prerequisite: MKTG1021


Sample List of Marketing Electives

Below is a sample list of electives available for undergraduate students. Please note, not all courses are available each semester. Please visit the Course Information and Schedule page in Agora for an up-to-date list of current offerings.ÌýÌý

Ìý

Course #Course Name
MKTG2152
ConsumerÌýBehavior
MKTG3114
Strategic Pricing and Marketing
MKTG3148
Services Marketing
MKTG3153Multichannel Retailing
MKTG3154IntegratedÌýMarketingÌýCommunications
MKTG3156DigitalÌýMarketingÌý
MKTG3157ProfessionalÌýSellingÌý&ÌýSalesÌýManagement
MKTG3158ProductÌýPlanningÌý&ÌýStrategy
MKTG3165StrategicÌýBrandÌýManagement
MKTG3177Heritage Marketing
MKTG3178Design Thinking & Strategy
MKTG3180Sports Marketing
MKTG/ISYS3205ÌýTechTrek West
MKTG/ISYS3253DigitalÌýCommerceÌý
MKTG3256Digital Agency Experience
MKTG3258Marketing Analytics for Customer Insights
MKTG3260ÌýSustainable Behavior of Consumers, Firms, & Societies
MKTG3625Luxury Marketing
MKTG6157Strategic Selling and Persuasion
MKTG6610ÌýSportsÌýMarketing
MKTG/ISYS6635NewÌýMediaÌýIndustries

Full-Time Faculty

Consumer Insights Panel Lab

Opening of the new Consumer Insights Panel Lab with co-founders / directors Hristina Nikolova (Assist. Prof - Marketing) and Nailya Ordabayeva (Assist. Prof. - Marketing) both CSOM, and Haewon Yoon, a post-doc researcher in Marketing. All three are wearing Consumer Insight Panel t-shirts. The lab is in Cushing 206 and will be used for testing and research for students and faculty. Photographed for the 1/28 issue of Chronicle.

Consumer Insights Panel Lab founders Nailya Ordabayeva, seated at left, and Hristina Nikolova of the Carroll School of Management celebrate with colleagues at the lab’s opening on January 25, 2016. (Lee Pellegrini)

The Consumer Insights Panel brings faculty and students together in a collaborative effort to advance behavioral and marketing research. The panel allows students the opportunity to participate in current studies— regularly published in prestigious academic journals—while obtaining knowledge about innovative marketing theories.

Most studies are open to students enrolled in Marketing Principles and Customer Research courses, while some studies are open to all interested students and staff. Prospective participants should create an account on the online in a few quick and easy steps.Ìý


Career Tracks

Boston College marketing graduates pursue careers in a variety of areas, including advertising and promotion, brand management, sports marketing, retailing, marketing research, product management, and sales. Students can develop course sequences that support different career paths and make them attractive candidates to employers in any industry.

Sample List of Employers

Classes of 2021 and 2022

Akamai

Bank of America

BDO

Bloomingdale's

Citi

Criteo

Dell

Deloitte

Digitas

DocuSign

E&J Gallo Winery

Epsilon Data Management LLC.

EY

Fairwinds

Goldman Sachs

IBM

Ipsos

JP Boden

JPMorgan Chase

Kantar

Maryville Consulting Group

Mastercard

Meltwater

Mercer

New York Jets

Oracle

Playbook Sports

PNC Bank

Procter & Gamble

Publicis Sapient

Rapid7

Red Ventures

Renaissance Medical Group

Reynolds American

Rise Interactive

State Street

The TJX Companies

Wayfair

Wood Mackenzie

Our Students

Student Awards

Every year, the marketing department at the Carroll School honors the most outstanding students with awards for academics, ethics, endurance, service, and excellence in marketing.

Study Abroad

students abroad
Immerse yourself in a different culture, discover aspects of your discipline and yourself, gain new perspective, and cultivate important contacts.Ìý

News & Announcements

Quick Links